++
PerBlue, the studio behind Legendary: Game of Heroes, partnered with Neon to deploy Daily Web Streak free claims with in-game promotion and drove 150% higher revenue through their DTC webshop, all while staying fully compliant with Apple & Google guidelines.
Together, we launched a daily web streak page adjacent to their webshop, powered by Neon's DTC and merchant of record (MoR) platform.
The setup was simple but strategic:
A daily pop-up CTA reaches all global users when they launch the game.
We use pre-authenticated links, so players who tap through are already logged in when they land on the daily streak page.
The pop-up and landing page emphasize daily streak free claims.
The webshop is available via one additional tap.
Check out the daily streak UX, including purchasing from the webshop, in the video below.
The results:
More traffic - 7.5X increase in average daily webshop traffic.
Fueled webshop trial - 25X increase in average daily new purchasers.
Boosted revenue - 2.5X increase in average daily webshop sales, including achieving a new daily all-time high in sales.
Streaks drove spend - 3.8X more webshop revenue from streaks participants
Grew DTC LTV - 34% increase in webshop ARPU
Guardrails we followed:
No prices or “buy” language in‑app. The CTA describes a free claim experience, not a purchase.
Land first on non‑purchasable content. The streaks page is adjacent to the webshop and contains no prices, no “buy” or “purchase” language, and no checkout UI.
Pre‑authenticated links. Users arrive already logged in to the web experience (frictionless, but still outside the app environment).
The takeaway:
PerBlue’s approach shows how giving players added value, while utilizing thoughtful UX and compliant in-game promotion can meaningfully increase webshop visibility, engagement, and sales. A simple, value-driven strategy made a big impact.