PerBlue, the studio behind Legendary: Game of Heroes, partnered with Neon to deploy Daily Web Streak free claims with in-game promotion and drove 150% higher revenue through their DTC webshop, all while staying fully compliant with Apple & Google guidelines.

Together, we launched a daily web streak page adjacent to their webshop, powered by Neon's DTC and merchant of record (MoR) platform.

The setup was simple but strategic:

• A daily pop-up CTA reaches all global users when they launch the game.

• We use pre-authenticated links, so players who tap through are already logged in when they land on the daily streak page.

• The pop-up and landing page emphasize daily streak free claims.

• The webshop is available via one additional tap.

Check out the daily streak UX, including purchasing from the webshop, in the video below.

The results:

• More traffic - 7.5X increase in average daily webshop traffic.

• Fueled webshop trial - 25X increase in average daily new purchasers.

• Boosted revenue - 1.5X increase in average daily webshop sales, including achieving a new daily all-time high in sales.

• Streaks drove spend - 3.8X more webshop revenue from streaks participants

• Grew DTC LTV - 34% increase in webshop ARPU

Guardrails we followed:

• No prices or “buy” language in‑app. The CTA describes a free claim experience, not a purchase.

• Land first on non‑purchasable content. The streaks page is adjacent to the webshop and contains no prices, no “buy” or “purchase” language, and no checkout UI.

• Pre‑authenticated links. Users arrive already logged in to the web experience (frictionless, but still outside the app environment).

The takeaway: 

PerBlue’s approach shows how giving players added value, while utilizing thoughtful UX and compliant in-game promotion can meaningfully increase webshop visibility, engagement, and sales. A simple, value-driven strategy made a big impact.