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On April 30, 2025 the Epic v. Apple contempt ruling lifted Apple’s 27% fee and let developers place direct links to external webshopsand checkouts for iOS players in the U.S. Apple’s stay request was denied on June 4th, so the door is wide-open today, and leading mobile studios have already moved fast to steer players to higher-margin webshops.
Below are live, in-game examples every studio can study and borrow from, followed by quick guidance on deciding who should see these prompts and when. In all of the following examples, developers do a great job of using pre-authenticated links, so the player is already logged in to the webshop when they land there.
1. Persistent button in game shop
Pokémon GO
Niantic uses a persistent banner that sticks to the side of the screen as you scroll through their in-game shop. They also use a banner touting "exclusive offers and bonus rewards” at the top of the shop.
2. Full-screen takeover modal
Clash Royale
Supercell greets players on launch with a bold modal that features “Get Your Special Offer on the Supercell Store.” Similar to Pokémon GO, they also have a banner in their in-game store promoting their webshop.
Farm Ville 3
Zynga uses a pop-up takeover featuring “A Royal 10% Bonus on Every Purchase” on their Royal Circle webshop.
3. Item in offers menu
Disney Heroes: Battle Mode (Neon client)
PerBlue added a dedicated webshop deal in their offers & events menu, featuring their “Web Shop Weekly Gift,” and "exclusive offers and exciting bonuses.”
4. Hero banner/tile in the store
Clash of Clans
A prominent, featured tile says “Get more from the Supercell Store” with further messaging about bonus items and gems, best value offers, and gold pass stamp card.
5. Inbox messages
Dorian: Interactive Dramas Hub (Neon client)
Dorian sends targeted inbox messages that link to their webshop with messaging about their daily free gift.
Think through the player journey before you launch
Audience – Many studios limit the prompt to players who have bought at least one IAP, while others show it to everyone to seed future interest.
Timing – Trigger on high-intent moments such as low currency, store visits, or first session of the day.
Measurement – Track click-through, checkout starts, and web purchase rate against a control group.
Clarity & value – Keep messaging simple (“More gems for less”) and explain web-only benefits to incentivize players.
Personalizing by spend history or session context adds a bit of engineering work, but reduces noise for non-payers, while maximizing conversion from your best customers.
Game teams are still experimenting, and best practices will evolve quickly. Use the examples above as inspiration, test ruthlessly, and share what works.