iOS payment freedom is here. As the MoR built for games, Neon helps you do it right.
When the U.S. court ruling landed last Thursday, game studios were met with a big unlock, and even bigger questions.
The ruling confirms that developers can now freely promote, and directly link to, external payment experiences from inside their apps to give their U.S. users more choice, and save substantially on app store fees. Developers are already shipping updates, like Spotify and Amazon’s Kindle app.
Neon has been ready for this moment. For over three years, we’ve helped leading game studios to launch conversion-optimized webshops to help them save money and build direct relationships with players.
That work wasn’t about being reactive to the industry landscape, but being able to anticipate fundamental changes. With Neon Direct Checkout, developers have been able to trigger checkout flows, now directly from their iOS game.
(Re)introducing Neon Direct Checkout

Here’s how it works:
Your game calls Neon's checkout API from your backend with the Player ID and the items they want to purchase.
Neon returns a pre-authenticated checkout link, which lets the player land on checkout already logged-in.
The player clicks the link in game to finish checking out through a fully localized and secure flow.
Neon sends a webhook to your server letting you know to fulfill the purchase to the player’s in-game account instantly.
This setup works regardless of whether you use Neon to host your webshop. All you need is a backend to securely create the checkout session.
Why Neon?
As a global merchant of record, we handle tax compliance, fraud protection, and player support across the globe
We enable you to launch alternative payments from almost any in-app surface: a button, a timed event, an in-app banner, etc.
We support both full webshops and checkout-only flows, depending on your needs.
And we power some of the most sophisticated web monetization strategies already live with mid-size and enterprise studios.
If you want to see how it works, we’ll show you how to spin up your first checkout, test it safely in sandbox, and go live in a couple days.
Reach out with the form below for a no-strings-attached consultation.