TL;DR: Good things happen when studios act quickly. 

• Neon partners who added in-game links to their webshops saw a 140% jump in revenue and a 40X increase in unique visitors within just a few days.

• Studios are driving these results with simple changes: inbox messages, pop-ups, and menu links that point to the webshop. No new build needed.

• The impact is clear, dramatically higher engagement and direct spend, all without heavy lifting.

If you need to catch up, here’s the quick summary

A major U.S. court ruling on April 30 unlocked a long-awaited opportunity: mobile game developers can now link directly from their iOS games to a web-based checkout, allowing players to make purchases outside of Apple’s payment system.

The message is clear. You can:

• Add buttons in your game that link to your webshop

• Trigger real purchases from promotions or offer messages

• Bypass App Store fees without hiding or gating anything

This change creates an immediate path to increase revenue, deepen player engagement, and regain control over your pricing and purchase flows. 

Go beyond just a link. A logged-in, personalized webshop

When you stand up a webshop or create a checkout link, don’t make the mistake of using unauthenticated or static links, which will force your users to go back and forth between browser and game to log in and complete their checkout.

Neon goes further. Our webshops are:

• Pre-authenticated so players land already logged in

• Personalized to each user with offers entitlements, loyalty, wallet, and cart data

• Built to be launched instantly from in-game messages, with no app update

Neon’s webshop and checkout flows are purpose-built to convert players into long-term payers.

In-game messages work today. No build required.

Studios shouldn’t need to submit a client update to start promoting web payments. That means your team can:

• Push live events or seasonal offers via in-game messages

• Link directly to specific products or bundles

• A/B test web-exclusive offers by segment or loyalty tier

• Remind players about cart items or wallet balances

At Neon, we’ll work with you to use tested and proven in-game messaging to reach your goals.

A fast path to results

For first-time buyers, we can pre-fill promo codes, free items, and other checkout attributes. For returning players, we support full pre-authentication and saved payment methods. The result is a fast, familiar checkout experience that feels like an extension of your game.

Why Neon?

In short, we’re working with some of the best studios in the world to drive meaningful growth, regardless of genre, size of player base, and platform. Our performance metrics like high repeat purchase rates, alternative payment method coverage, and player support turnaround makes us the most holistic D2C solution for games. 

Reach out with the form below for a no-strings-attached consultation.